Reffen

Reffen Street Food Rebranding

Reffen is an open-air street-food market and creative hub on Refshaleøen in Copenhagen, celebrating innovation, entrepreneurship, creativity, gastronomy and diversity. as the local scene evolved, the original visual identity hand-painted signage, inconsistent typography and an ad hoc color palette no longer reflected Reffen’s dynamic spirit or its status as a destination for both locals and international visitors. leadership saw an opportunity to modernize the brand, making it feel more corporate-friendly while preserving the playful, inclusive essence that drew Copenhagen’s creative and skate communities.

the rebranding initiative aimed to unify Reffen’s disparate elements food stalls, artisan workshops, live performances, skate events and design studios under a cohesive visual system. key objectives included designing a primary logo marque inspired by the industrial waterfront environment, developing a logotype that underscored innovation and inclusivity, and creating way finding stickers that were both fun and functional. the ultimate goal was to balance the contrast between masculine and feminine, playfulness and seriousness, ensuring Reffen’s identity would resonate with local foodies, entrepreneurs and potential investors alike.